What does 2018 hold for email marketing? When the Email marketing and digital trends for 2018 are discussed. Ross Sibbald from Striata urges you to ask yourself the question:
“Am I implementing these in my overall marketing strategy and do they help get me to my goals?”

Here are the 10 Key Email Marketing Trends they identified. Not all new or never seen before, but still be newly introduced in your startegy.

Integrate marketing into the customer lifecycle

Relevant triggered emails

Integrate content marketing into the customer journey

Data gathering and intelligence


Hyper personalization in email, customer lifecycle and the customer experience

Mobile first design and execution

Omnichannel marketing

Integrate machine learning into your marketing automation


Responsive design

Harness big data

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